Creating long term sustainable businesses.

That is our philosophy.

What we do

Company Vision

HMC is a start-up agency supporting overseas SME's in importing cosmetics, delivering a "2-in-1" approach.

Distribution

We support your brands and products in adapting them to the European market standard (formulation and packaging) and getting the appropriate omni-channel distribution, thanks to the profound knowledge of the market, its different distribution channels and our network. HMC could support you in the negotiations.

Sustainability

We go further: we focus on sell-out and develop your products/brands into a LT success, by sustainable brand building in-store on line and in the market.

Scope

Starting from Belgium covering The Netherlands, Luxembourg,
France, Austria, Germany and other European countries

“If your product/brand performs in Belgium,

it has a great chance to be successful throughout Europe.”

We build brands by creating buzz & awareness along 4 pillars

Thanks to our network of agencies with specific know-how in each area, we offer you following support:

Public relations

Thanks to its LT experience in cosmetics, HMC has a lot of contacts with PR agencies and with journalists, publishers, social influencers and bloggers in Belgium and surrounding countries.

Social media

HMC will detect for you the online communications channels dedicated to community-based input, interaction, content-sharing and collaboration, using different platforms: Facebook, Instagram, Youtube and Pinterest.

Traditional & digital marketing

We will create opportunities for consumers to interact with your brands. Thanks to its extended network, HMC identifies for your brand/product the individuals who have influence over potential consumers, and will orient marketing activities around these influencers.

Events

HMC can support you in creating happenings and events for your brands/products in stores, private and/or public events.

Helen Willems

The woman behind HMC.

With almost 30 years of experience in cosmetics, working for iconic brands such as Nivea and Miele, followed by some experience as a retailer, Helen has proven herself that she is very capable. She has spent more than 15 years in marketing and sales, before taking over on managerial level.

With her knowledge and vision, Helen has successfully built Nivea to the number 1 skin care brand in Belgium, Luxemburg and France. With a great idea on brand building, Helen has decided to utilise her knowledge and interest to build in Europe, starting from Belgium, smaller brands from all around the world.

What I Do
  • Marketing
  • Sales
  • Retail management
  • General management
  • Operational management
  • Branding
  • Brand activation
Helen Willems

The woman behind HMC.

With almost 30 years of experience in cosmetics and working for big brands such as Nivea and Miele, Helen has proven herself that she is very capable. She has spent more than 15 years in marketing and then took over on managerial level.

With her knowledge and vision, Helen has successfully built Nivea to the number 1 skin care brand. With a great idea on brand building, Helen has decided to utilise her knowledge and interest to build smaller brands all around the world.

What I Do
  • Marketing
  • Sales
  • Retail management
  • General management
  • Operational management
  • Branding
  • Brand activation
Partners

Network of agencies

Contact.

If you are passionate about your brand, and you would like to expand it to Europe and create long term sustainable business, please fill in this form. Or give us a call on +32 479 89 07 03.